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While caviar and velvet manicures may have been hot beauty news in 2012, next year is all about the concrete nail varnish.

After Alexa Chung’s leather polish went on to sell out in seconds, Nails Inc have unveiled the concrete manicure and it looks set to be just as popular.

The experts at Nails Inc. explain how their latest polish adds “urban appeal” to its cult collection of nail polishes.

When the polish dries it has a matte, concrete-like consistency and appearance, which the brand maintain is perfect to pair with this season’s military trend.

Famous fans of textured nail varnish looks include Blake Lively, who wore velvet nails on her wedding day with Ryan Reynolds, Rihanna, Katy Perry and, of course, fashion muse Alexa Chung.

The £12 ($18) bottle is available from Selfridges in neutral “London Wall”, a deep red “Marble Arch”, a pastel green named “Monument”, as well as “Stonehenge”- a vibrant blue hue.

While caviar and velvet manicures may have been hot beauty news in 2012, 2013 is all about the concrete nail varnish

While caviar and velvet manicures may have been hot beauty news in 2012, 2013 is all about the concrete nail varnish

In theory, manicure doesn’t damage your nails in the same way a “false” gel or acrylic one can, but recent research from the U.S. suggests this type of treatment, known as a two-week manicure, may leave nails thin, brittle and peeling.

Dermatologists at the University of Miami School of Medicine were prompted to investigate after women complained their nails had been damaged after Shellac or OPI Axxium treatments.

Dermatologist Andrea Chen put the treatments to the test using various instruments to accurately measure the thickness of her own nails before and after a manicure.

Dermatologists at the University of Miami School of Medicine were prompted to investigate after women complained their nails had been damaged after Shellac or OPI Axxium treatments

Dermatologists at the University of Miami School of Medicine were prompted to investigate after women complained their nails had been damaged after Shellac or OPI Axxium treatments

The results showed a definite decrease in the thickness after the treatment, though whether it was caused by the manicure or the removal process (the manicure must be soaked off in an acetone solution) remains unclear. Beauty editor Emma Hill is convinced that removing the varnish is the problem.

“Acetone dries out your nails,” she says.

“My nails took four months to recover after I had two manicures back to back.”

Samantha Sweet, a spokeswoman for Shellac, argues that if a trained technician applies and removes the nail polish, then this shouldn’t be a problem.

“Applying Shellac shouldn’t damage the nail surface,” she says.

“The polish has a honeycomb construction, making it porous. The oils penetrate and nourish nails.”

She also says proper removal means acetone soaked cotton wool is placed on the polish and left there just long enough to soften it.

“You shouldn’t be saturating the nail with acetone, and you certainly shouldn’t soak the entire hand in a bowl of acetone,” she says.

So, if you do want a two-week manicure, pick your salon carefully.

“Definitely use a nail oil afterwards and keep them short,” says Emma Hill.

“Use hand cream and massage almond oil into the nail and cuticle daily. This should minimize damage, but there are no guarantees.”