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Marks & Spencer has unveiled the Drop a Dress Size Collection and is marketing its selection of figure-skimming designs as “a stylish way to look slimmer in seconds”.

Each dress in the range is constructed with a seamed Secret Support lining, which works to help shape your figure, define your waist and create a smooth silhouette.

M&S Drop a Dress Size Collection promises to make you look a whole size slimmer

M&S Drop a Dress Size Collection promises to make you look a whole size slimmer

It’s the same technology as the famous M&S firm control shapewear – the inner slip is darted at the waist to cinch and shape, while smoothing out lumps and bumps.

Available in sizes 8-22, the £59 ($93) designs are simple day-to-eveningwear M&S says will look great now and last well into autumn 2013.

According to M&S: “Targeted reinforcement gives the wearer a more supported and streamlined silhouette thus giving the illusion of a slimmer shape in seconds.”

But M&S isn’t the only brand making the most of new bodyshaping technology.

Body Frock also design dresses engineered to enhance a women’s finest features.

Complete with special control lining, the dresses are designed be a simple solution to looking slim and feeling smooth and Holly Willoughby, Kym Lomax and Kimberley Walsh are all fans of the slimming style.

“The inside lining should fit slim and taught like a corset,” claims the brand.

Designed by Melanie Davis, one of the UK’s leading designers of young fashion and the founder of Pamplemousse back in the late 80′s and 90’s, the brand pride themselves on 28 years of experience designing dresses to make women feel great.

In April this year, the “S” dress (the letter stands for “shape”) was unveiled by fashion label Mooi and claimed to help its wearer drop a dress size, while being made of machine-washable, crease-resistant material.

Each of the garments are made with 28% elastane, which creates a slimming effect and the garment is designed to appear a size smaller.

Bandage-style dresses have attracted a following from celebrities such as Gwyneth Paltrow, Victoria Beckham and Eva Longoria for their figure-hugging designs.

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Victoria Beckham is often seen in over-sized sunglasses but never steps out in glasses she needs for being near-sighted because she feels too self-conscious about how they look.

“I do need to wear glasses but I haven’t found glasses that suit me or that I particularly like,” Victoria Beckham told WWD.

But fashion designer Victoria Beckham has now got round this problem by designing a range of glasses herself.

“I’ve always been quite self-conscious, so that’s why I’ve decided to do them myself,” she said.

Victoria Beckham launched her optical collection for spring/summer 2013 today.

Each piece in the collection is handcrafted in Italy and is distinctive as a Victoria Beckham design by a “V” tip at the end of each arm

Each piece in the collection is handcrafted in Italy and is distinctive as a Victoria Beckham design by a “V” tip at the end of each arm

The six styles, manufactured in partnership with Cutler and Gross, will go on sale at retailers at Silmo Paris from January 2013 costing from $470-$540.

The range will include aviator styles and large dark frames, some of which are unisex and others that are more feminine.

Victoria Beckham said her husband David is a fan of the heavy square frames which she also favors herself.

Each piece in the collection is handcrafted in Italy and is distinctive as a Victoria Beckham design by a “V” tip at the end of each arm.

Victoria Beckham, who is set to reunite with the Spice Girls for a special performance at the London 2012 Olympics closing ceremony, already sells sunglasses as part of her fashion label but this is her first venture into prescription glasses.

She said she’ll wear products from her own range from now on, joking “it’ll be nice to see where I’m going for once”.