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Here Comes Honey Boo Boo Season 2 to premiere on July 17 with Scratch n’ Sniff cards

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Honey Boo Boo’s father, Mike “Sugar Bear” Thompson, once said he smelled “like a bowl of oyster stew” and Mama June is known to scent the home with her unsavory-looking “multi-meal” cook-ups.

And now viewers can delight in the unlikely smells produced by the reality TV clan thanks to a new “scratch n’ sniff” initiative launched to coincide with the Season 2 premiere of Here Comes Honey Boo Boo on July 17.

TLC have produced ten million cards fragranced with six “mystery” scents, allowing fans to experience the “diverse and fragrant” aromas found in rural McIntyre, Georgia.


Each scent will correlate to various scenes in the all-new episodes. In a TV advert promoting the gimmick, June Shannon says: “Get your card. When you see the number on your TV, scratch the corresponding number, take big whiff and see what you smell.”

Many have attempted to guess what the aromas associated with the Boo Boo gang will be.

Scratch n sniff initiative launch will coincide with the Season 2 premiere of Here Comes Honey Boo Boo on July 17 photo

Scratch n’ sniff initiative launch will coincide with the Season 2 premiere of Here Comes Honey Boo Boo on July 17

IVillage points out that the Thompson family has shared their home with some odiferous pets, like Glitzy the pig and Nugget the chicken.

“And naturally, the Thompson family always enjoys a good game of Guess Who’s Breath?” it continues.

While The Stir wrote: “Can you imagine what your nose is in for? A whiff of Mama June’s multi-meals (which is basically a big mixture with all the leftovers in the fridge), those ever-present cheese balls, the smell of that questionable rug in the family room.”

Explaining how the idea came about, Amy Winter, TLC’s general manager, said: “We couldn’t think of a more fitting way to kick off the new season than with two Watch ‘n Sniff episodes.

“The family loves coming up with crazy games and hijinks, so now our audience gets to play along with one. It’s an experience they certainly won’t want to miss!”

The scratch cards will be distributed in People and Us Weekly magazine, which will hit newsstands on July 5 and July 12 respectively.

Additional cards will also be available at select Time Warner Cable retail stores nationwide and distributed by “street teams”.

The series, which averaged 2.3 million viewers last fall, provides a candid look inside the family’s unapologetically loud and unique lives.

The season premiere of Here Comes Honey Boo Boo will air on Wednesday, July 17 on TLC at 9 p.m.