George Clooney and Leonardo DiCaprio have sparked record sales for diet supplement Meratol, with men making up nearly 75% of buyers for the first time.
Meratol has sold a staggering 25,000 bottles of its diet pill in the UK in the last two months since it was revealed that George Clooney and Leonardo DiCaprio were among celebrity fans.
For the first time in Meratol 6-year history, there are more male purchasers than women, who account for 74% of total sales.
Meratol, made from a cocktail of herbal ingredients including cactus leaves, prickly pear and seaweed, claim to speed up metabolism to burn fat while suppressing appetite.
Female celebrity fans include actress Eva Longoria and the diet supplement has been promoted by Lauren Goodger.
It is the Clooney Effect which is believed to have sparked the sudden sales surge to men recently as they look to shed those post-Christmas pounds.
A Meratol spokesman said: “We usually see a ration of around 55:45 women to men purchasing our slimming aids.
“For the first time in six years we can report a significant change in buying patterns with male customers being our primary customer.
“It has been reported recently that two thirds of British men are overweight so there is an increased awareness among them in actively taking action to lose weight.
“Women are already aware of such products but when you get fans like George Clooney and Leonardo DiCaprio, it helps raise their profile to a whole new audience of men.”
Meratol claims to help shift between 3 and 5 pounds a week and was used by Lauren Goodger to shed her excess weight.
Lauren Goodger said: “I’ve taken a lot of herbal diet tablets and some can make you feel a bit shaky but on Meratol I don’t feel any different. It helps you burn fat and suppresses your appetite.”
Dubbed a “turbo weight loss” supplement, each Meratol tub contains 60 pills, enough for a month’s use, and is available from the website, meratol.com.