Gangnam Style song is believed to have helped South Korea record its best ever year for tourism and now is turn America into snacking more healthily as PSY appeared in a Super Bowl commercial for Wonderful Pistachios.
PSY took part in a funny parody of Gangnam Style for Wonderful Pistachios which stars including reality TV’s Khloe Kardashian and her basketball player husband Lamar Odom have helped to promote.
Opting for a green version of his smart suit look, PSY, 35, gets his groove on with some oversize nuts as opposed to “sexy ladies” as dancers.
The video begins with him cracking out of a pistachio shell to the words “crackin” Gangnam Style’ before he finds himself in a dance battle with a life-size version of the snack.
PSY then whips off his bright blazer and grinds on the floor beneath the brand’s mascots while the background music lyrics are changed to “hey, crack your nuts now”.
The 30-second commercial then continued to show brief moments of the dance craze that swept the globe last year as it rains pistachio skins.
It finally ends with the narrator stating: “PSY does it, then we all go nuts,” with the term “healthy snacking” on the screen.
Despite previously claiming he would retire the annoying track, PSY wasn’t shy about self-promotion.
He tweeted after the advert aired during the huge American football game: “Go nuts for my new #sb47 ad!!! Watch it now & show your love with a 10 at @usatoday. #crackinstyle.”
It marks PSY’s first ever appearance in an American TV advert and Wonderful Pistachio’s debut in the prestigious event’s expensive advertising slot.