Bra Lady Linda Becker: Modern bra sizes are a scam intended to flatter the wearer
A New York expert has revealed that lingerie firms are “vanity sizing” bras in an effort to flatter their customers.
Branding the system “a scam”, New York boutique owner Linda Becker said that modern bras are labeled with smaller back sizes and larger cup sizes so that the wearer thinks she is not only slimmer, but more buxom.
Linda Becker says women who have not been fitted in some time could easily be wearing a poorly-fitting bra, as many manufacturers have changed the sizing without warning customers.
In an interview with ABC News, Linda Becker, who calls herself “The Bra Lady”, said: “I realized all the companies about 10 years ago changed all the sizes without telling us.
“[They] vanity sized it, they wanted you to think your back was smaller and your breasts were bigger.”
Describing the scale of the problem, she says that what was once a 36D is now labeled a 32G.
She said that in order to ensure a good fit, every woman should be fitted by a professional, and replace their bras every six months.
Linda Becker added that one can tell if their bra is ill-fitting by looking at the position of the strap: it should sit lower around the back than many people realize.
“They should always be halfway between your elbow and your shoulder,” she explained.
“If you look in the mirror and you are lower than that, then your bra is too loose in the back.”
And having a well-fitting bra can make all the difference to your outfit, Linda Becker adds.
“It doesn’t matter if you spend $10,000 on an outfit; if your bra isn’t right, it doesn’t look good.”
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