Transformulas Eye Lifting Gel is branded a “wake me up wonder” and the “no-needle eye lift in a tube”, while picking up awards at various beauty product prize-givings and being raved about by industry specialists.
Promising to rid the world of tired and puffy eyes by lifting, tightening and firming the thin skin around them, the cooling gel claims to work immediately, improving moisture levels while tackling the effects of both short and long-term anti-ageing.
The gel also vows to give strained computer eyes (and strained party eyes) the essential relief.
And it appears to actually work.
During trials of the new formula 100% of users found the gel provided an instant lifting effect; 90% saw a significant reduction in fine lines and wrinkles; 70% felt their skin was softer after use, and the same percentage saw a significant reduction in puffiness around the eyes.
Brand founder Rosi Chapman said: “The Transformulas Eye Lifting Gel really is one of our biggest successes, and customers just cannot get enough of this treatment that gives visibly instant and longer term anti-ageing results.
“The new formulation is even more effective and will work hard to repair the advanced signs of ageing such as deep lines, wrinkles and under eye bags that appear around the delicate eye area.”
The skin around the eyes is much thinner and more prone to ageing due to facial expressions.
Containing beech tree bud, Kigelia Africana extract, peptides and anti-oxidants, the gel claims to repair and lift the area’s delicate skin and the plant extracts work by giving the skin more elasticity to help reduce fine lines and wrinkles, while other active ingredients have antibacterial properties which help with healing, firming and hydrating.