USculpt Boobs Minus: first breast reduction in a bottle shrinks the cup size in just 8 weeks
British entrepreneur Michelle Mone, who has made millions helping women enhance their cleavage with her Ultimo bra range, wants to cash in on those feeling the burden of a bigger bosom.
The product, entitled Boobs Minus, will cost £39.50 ($62) for 150ml and will be on sale in Boots.
Its launch comes at a time when British women’s breast size is rapidly increasing – in the fifties the average cup size was a B, but now it’s risen to a C.
In the past three years, the number of D-cups and above sold by Marks & Spencer has doubled, accounting for a quarter of all bra sales.
The biggest strapped bra on the market comes in a size 48N, created by Rigby & Peller, the Queen’s underwear retailer.
Michelle Mone said: “I’m so excited about the new USculpt product range.
“We have been developing this for three years and spent £1 million [$1.6 million] in order to get to our launch today.
“I wanted to put Boobs Minus to the test myself and have seen incredible results.
“I used it twice a day for just four weeks and I’m amazed to say I’ve dropped half a cup size already!
“I’ve spoken to many women in my career about their boobs and many have said they want to tone and firm them without going under the knife.
“I’m so pleased to give them another option with Boobs Minus and I’m sure other women will achieve great results as well.
“I always listen to the needs of my customers, and many women I have spoken to would love to reduce their bust size.
“A breast reduction is a major operation and I believe this [cream] is a great alternative.
“When I was developing the product I gave samples to friends to try and the results have been incredible with reports of a dramatic one-cup size decrease after using it over an eight-week period.”
Michelle Mone added that product had taken over three years to develop and an investment of £1 million ($1.6 million).
There will also be a Boobs Plus cream that claims to enhance the bust and is designed to plump, lift and firm the breasts, and a B.L.T. product which targets the bottom, legs and tummy.
Michelle Mone claims that the Boobs – product contains “firming ingredients” such as extracts of rainforest fruits such as Acai, Cupuaçu, and Maracuja, to minimize the signs of ageing.
But the main ingredient is Wild Indigo, a herb which switches the cells that activate the breakdown of fat in the body.
The cream also features Golden Chamomile which is a flavonoid – a type of anti-oxidant which tests suggest helps inhibit the storage of fat and boosts breakdown of fat cells.
But the company was unable to provide any figures showing if consumers have found the product effective.
It has been a difficult year for Michelle Mone, who has split from Michael, her husband of 20 years. He left her for her former colleague and designer Samantha Bunn at Christmas.
But last month it was revealed she had put her heartbreak behind her and found love again. She is now dating Dubai-based financier Karl French.
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