Home Fashion & Style Victoria’s Secret latest Photoshop fail in new Swim Style Finder ad

Victoria’s Secret latest Photoshop fail in new Swim Style Finder ad

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Victoria’s Secret appears to have carved out a model’s upper legs, and completely erased her derriere, in what seems to be its latest Photoshop fail.

The new ad, for the lingerie brand’s Swim Style Finder promotion, gives the model the appearance of thin, bow-shaped cylinders in place of her thighs.

Posted on the Victoria’s Secret Facebook page, the main image is shown next to smaller thumbnails of the model in several different black bikini bottoms, which has caused a backlash from online readers.

Over 2,000 Facebook comments worldwide have accused Victoria’s Secret of Photoshopping the image beyond recognition of a normal women’s body.

 

The new ad for the lingerie brands Swim Style Finder promotion gives the model the appearance of thin bow shaped cylinders in place of her thighs photo

The new ad, for the lingerie brand's Swim Style Finder promotion, gives the model the appearance of thin, bow-shaped cylinders in place of her thighs

Emma Sundborg, from Sweden, wrote: “Shame on you Victoria Secret! Your models are beyond beutiful [sic] and still you feel the need to Photoshop the picture into something so disgusting! come on, less is more!”

Nicole Winifred Jensen, from Queensland, Australia pointed out that in the smaller thumbnail images, the model’s thighs touch – while in the main image, they appear to have been carved out, leaving a large hole between her legs.

She wrote: “Photoshop on the middle tall photo looks like a 7-year-old did it….and you are not helping us women with our self image….she is already thin….why trim her inner thighs? and how does the model feel about this? so sad….p.s in all the other photos it looks like her thighs touch….because that is reality. STOP PHOTOSHOPPING!!!”

Meanwhile, others used the Facebook page to put out a call to action, asking Victoria’s Secret to address, and change, their Photoshopping in ad campaigns.

Katherine Moore from New Hampshire wrote: “I think you need to fire your marketing team. Seems like this is the sort of thing you’d address sooner rather than later.”

This isn’t the first time Victoria’s Secret has been accused of Photoshopping a model to dismaying proportions.

Candice Swaenpoel modelled the Miraculous Multi-way Push-up Bandeau Top last year in an image that caused her to possess shoulders similar to The Incredible Hulk.

Also last year, a Victoria’s Secret model was pictured with unnaturally thin legs in a picture posted on the company’s website.

She had also been given a bizarre concave shape to her inner thighs while she posed in a bright blue linen beach romper.

 

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