McDonald’s advertising photo shoot behind the scenes. Why McDonald’s burgers never look like on the menu.
Have you ever wondered why your Big Mac never looks like the one advertised on the menu?
McDonald’s has created a short video to show customers how they prepare their tasty meals for an advertising photo shoot.
The fascinating footage starts by introducing Canadian director of marketing Hope Bagozzi who holds up a tablet with a question from one customer Isabel M.
Isabel asks: “Why does your food look different in the advertising than it does in the store?”
Hope Bagozzi says that it is a question she gets asked a lot and promises to reveal all.
She starts by buying a Quarter Pounder with Cheese at a nearby branch of McDonald’s before hopping into a car which takes her to advertising agency Watt International.
A photographer and food stylist then set about making the burger look like it would in one of their adverts.
The process is painstaking as they deconstruct and rebuild the sandwich so that all the ingredients are visible. At one point they even syringe on the ketchup so it will be picked up by the camera.
The finished burger looks more like the advertised meals but it’s still not perfect.
In reality Watt International makes all their burgers from scratch in their own kitchen – using McDonald’s ingredients.
Hope Bagozzi meets Noah – a food stylist – who shows her how to expertly prep the different components to make them look as delicious as possible.
Despite all efforts to get it looking as close to perfection as possible the burger is then photographed and Photoshopped to get rid of any discrepancies.
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