Lift & Luminate No 7 anti-ageing serum from Boots is set to be a sell-out success when it hits England’s stores next week.
Priced at £24.95 ($39.5) the Lift & Luminate Day & Night Serum goes on sale on April 18 and claims to reduce the appearance of fine lines and firm up skin.
It joins a number of other wrinkle-busting lotions from the high street retailer which have disappeared from shelves within days of launch.
Two years ago the Protect & Perfect lotion sold out 24 hours after going on sale as scientists from BBC’s Horizons programme deemed it a “miracle product”.
And now the British chemist is hoping its latest offering will be just as successful.
Dr. Tamara Griffiths, consultant dermatologist at Manchester University applauded the rise of affordable skincare solutions.
She said: “Lines, wrinkles and sagging skin are obvious concerns, but the ageing effects of pigmentation such as age spots and uneven skin tone can also play a significant role.
“There are treatments available however they can be costly and cause side effects and I certainly will welcome a safe, at home treatment.”
Lift & Luminate No 7 serum has been tested on more than 1,200 women and is said to smooth out wrinkles, even skin tone and firm up the face to give it a youthful appearance.
During one trial involving more than 180 women, 80% reported their skin felt radiant after just one use while 73% noticed skin looked younger after just four weeks.
Results of the tests will be revealed to experts at the forthcoming British Society of Investigate Dermatology Conference.
In a recent interview Gwyneth Paltrow also revealed that she was a fan of the Boots No 7 range.
Gwyneth Paltrow said: “One of the many exciting things about living in England for a good part of the year is the perpetual discovery.
“Boots is almost as ubiquitous as the pub here in England. Everyone raves about Boots’ own line No7 and their range of high quality cosmetics, moisturizers and cleansers.”